In Japan, there’s a growing awareness around “sumehara”, or smell harassment, which refers to the discomfort caused by strong or unpleasant scents in public and workspaces. Unlike India, where fragrance is often used as a form of self-expression, Japanese culture values subtlety in scent. Even a mild perfume can be perceived as inconsiderate in confined spaces like trains or offices.

A viral Instagram video by an Indian woman living in Japan highlighted this cultural difference. She shared that a colleague told her perfume was too strong, introducing her to the concept of sumehara. The Japanese approach is deeply connected to the country’s climatic conditions and social norms that prioritize harmony and respect for others’ comfort.

Sumehara isn’t limited to perfumes—it can also include strong body odours or food smells in public areas. Awareness of this practice is rising, especially among expatriates, who often struggle to adapt to Japan’s subtle social cues. Respecting these unwritten rules helps maintain harmony, avoid discomfort, and demonstrates cultural sensitivity, making it an important lesson for anyone living, working, or commuting in Japan.

Key Highlight: Sumehara = discomfort from strong smells; subtlety is valued over self-expression.