Founded in 2015, 1mg began as a platform providing information on medicines. Today, it delivers medicines to over 1,000 cities, offers lab tests, doctor consultations, subscription care plans, and partners with insurance firms. Acquired by Tata Digital, 1mg now has over 5 million app downloads and 3 million monthly visitors.

1mg’s marketing mix focuses on Product, Price, Place, and Promotion. It offers affordable healthcare solutions with easy access, particularly in top-tier cities, while expanding rapidly into Tier II and III cities. Promotions leverage digital channels, content marketing, and trusted voices like Pankaj Tripathi, building credibility and engagement. Offline initiatives like health camps and local partnerships enhance reach.

By emphasizing trustworthy content, practical discounts, and seamless service, 1mg reduces customer acquisition costs while increasing loyalty. Its strategy balances awareness, accessibility, and reliability, allowing it to compete strongly with rivals like Netmeds, PharmEasy, and Medlife. The platform demonstrates how digital healthcare can be both profitable and consumer-centric, making 1mg a leader in India’s online pharmacy space.