Concealer has always been a key player in achieving a flawless makeup look, effectively covering dark circles and brightening the under-eye area. Now, new application techniques are changing how beauty enthusiasts approach this essential product, promising a lifted appearance and long-lasting, crease-free coverage.

One of the most talked-about trends is the ‘triangle’ concealer method, which involves placing small triangular shapes at the inner and outer corners of the eyes, as well as strategic lines on the upper lids. This placement enhances the natural contours of the face, creating a subtle lifting effect. Beauty creator @lenkalul showcased this technique using Nars Soft Matte Concealer, pairing it with a hydrating mist to ensure a smooth blend.

Renowned makeup artist Vincent Ford has also introduced innovative approaches to concealer application. He recommends using two shades—one that matches the skin exactly and a slightly lighter one—to achieve a seamless and natural finish. Additionally, he emphasizes the importance of color correction, particularly for deeper skin tones, where orange or red correctors help neutralize under-eye darkness.

Ford’s unique blending trick involves mixing loose face powder with concealer directly on the brush before applying it under the eyes. This technique helps prevent creasing while enhancing brightness. Among his top product recommendations are Laura Mercier’s Translucent Loose Setting Powder Light Catcher and NARS Light Reflecting Loose Setting Powder, both known for their finely milled formulas.

Another standout method comes from makeup artist Victoria Lyn, who reimagines traditional concealer placement. Instead of downward-facing lines, she applies a small horizontal dash under the eyes and a bold streak at the outer corners, blending upward toward the brows. This technique not only brightens the under-eye area but also sharpens eyeliner wings for a more defined look.

With these expert-endorsed techniques, traditional concealer application is getting a modern upgrade. Whether aiming for a lifted effect or ensuring a crease-free finish, these innovative methods offer new ways to elevate your makeup routine.