Marking a historic milestone on World Gin Day, Cherrapunji Gin has officially become the first alcohol label to emerge from Northeast India. Distilled in the lush, rain-drenched hills of Meghalaya, this craft gin is creating ripples across the country for both its origin and unique botanical blend.

Rooted in the culture and climate of Cherrapunji - one of the wettest places on Earth - the brand draws from local ingredients like Khasi mandarin, wild turmeric, and native herbs, giving it a distinct and earthy flavour. The launch represents more than just a new label; it symbolizes regional pride and the untapped potential of Northeast India in the premium alcohol industry.

With the craft gin market booming in India, Cherrapunji Gin's debut is being celebrated as a bold step towards innovation and inclusivity in the sector. The brand hopes to place the Northeast on the global gin map - and it looks like they’re off to a spirited start.