In a shift from traditional beauty routines, lip care is emerging as a top skincare priority in 2025. Once overlooked, the delicate skin of the lips is now getting professional attention with treatments targeting dryness, pigmentation, and aging.

Dr. Gagan Raina, an aesthetic physician at Arisia Aesthetic Clinic in Mumbai, highlights the growing demand for specialised lip procedures. Popular options include Hydrafacial’s Lip Perk for exfoliation and hydration, and hyaluronic acid-based fillers that enhance texture without over-volumizing. For pigmentation, Q-Switch Laser treatments are offering non-invasive solutions to even out lip tone. Dr. Raina’s own ARISIA Lip Lift Treatment combines subtle enhancement and deep hydration.

Beyond professional care, daily routines are being emphasized as essential for long-term lip health. Exfoliation using sugar scrubs or gentle acids, followed by intense moisturisation with ingredients like shea butter, squalane, or lanolin, forms the base of modern lip routines. SPF protection is another critical step to prevent sun-induced pigmentation and premature aging.

A nighttime ritual, involving ceramide- or peptide-rich lip masks, is also gaining popularity for intensive overnight repair.

As cosmetic awareness evolves, lip care is no longer just about color or gloss—it’s now a full-fledged wellness category. With innovations continuing in both clinical and over-the-counter spaces, lips are finally receiving the skincare spotlight they deserve.