D-Mart, India’s favorite budget supermarket, was launched in 2002 by stock market investor Radhakishan Damani. Starting out as Damani Mart, the brand was later shortened to D-Mart and grew rapidly under Avenue Supermarts Ltd. What makes it stand out? Simple - affordability, efficiency, and a deep understanding of the Indian middle-class mindset.
Damani, who is now India’s 4th richest man with a net worth of $21.3 billion (Rs 1.78 lakh crore), had a clear vision: bring daily essentials to people at unbeatable prices, all under one roof. Today, D-Mart has over 375 stores across 11 states, many of which are company-owned to cut rental costs and maintain low product pricing.
More than just a retail chain, D-Mart is now a part of daily life for millions. Its clean stores, wide variety, and cost-saving approach have made it a middle-class favorite. However, experts advise caution over certain processed foods.
Still, D-Mart continues to grow and evolve, shaping how India shops - with savings, simplicity, and a little bit of Damani’s genius.
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