Get In Touch

How India’s buta became a Western fashion trend!

    Share on

What you call ambi or buta on your mom’s saree or jutti, the West calls Paisley. But this mango-like motif isn’t just an art form-it’s a story of cultural takeover. Originating in Persia as a floral symbol of life and eternity, the buta evolved in India during the Mughal era into a beautiful curved plant design. Kashmiris wove it into their kani shawls, which became fashion statements in 18th-century Europe.

As demand soared, Scottish weavers in a town named Paisley cracked a way to copy it faster and cheaper using special looms. These machine-made shawls sold at a fraction of the price, giving the design a new name-Paisley. The West ran with it: from John Lennon’s Rolls-Royce to Gucci runways, paisley became their own.

Yet, behind every paisley print lies the Indian heritage they rarely credit. Today, luxury brands continue to repackage our roots-but history remembers the real origin: the East.

Post a comment

Your email address will not be published. Required fields are marked *

Not just a game! Pickleball is the hottest fashion trend right now!

Not just a game! Pickleball is the hottest fashion trend...

Pickleball fashion blends relaxed silhouettes, utility, and personality-offering a stylish, comfy, and creative alternative to...
Bill Gates’ daughter made a viral app-without SEO or agencies!

Bill Gates’ daughter made a viral app-without SEO or agencies!

Phoebe Gates, Bill Gates' daughter, used ChatGPT, viral trend analysis, and low-cost content creators to...
Bengaluru’s 30-minute fashion startup Blip shuts down, here's why

Bengaluru’s 30-minute fashion startup Blip shuts down, here's why

Bengaluru-based startup Blip, which promised 30-minute fashion delivery, has shut down less than a year...
Stay fresh & fragrant: Top body mists for women on sale now at Myntra!

Stay fresh & fragrant: Top body mists for women on...

Myntra’s Mega Savings Sale features top women’s body mists in refreshing scents - from fruity...
You Won’t Believe the History Behind These ₹300 Chappals!

You Won’t Believe the History Behind These ₹300 Chappals!

Kolhapuri chappals are traditional handcrafted leather footwear known for durability, artistry, cultural roots, and global...
Your next fashion crisis? Solved by Google’s AI stylist. No more ‘fit check’ texts

Your next fashion crisis? Solved by Google’s AI stylist. No...

Google launches Doppl app using AI to create animated videos of users virtually trying on...

Login

Don’t you have an account ?

Register