Nykaa, India’s leading beauty and lifestyle retailer, has launched a dedicated retail platform for men’s grooming products, aiming to tap into India’s fast-growing $1.4 billion male grooming market.

This new e-commerce platform offers a wide range of products tailored to men’s grooming needs from skincare and haircare to beard grooming and personal hygiene. With male consumers showing increasing interest in grooming and self-care, Nykaa's move reflects a smart expansion strategy.

The company’s goal is to create a focused shopping experience for men while catering to their evolving preferences. Nykaa’s CEO highlighted that men now make up a significant portion of online beauty shoppers, and the platform is designed to meet their specific demands more efficiently.

This marks a bold and calculated step for Nykaa as it diversifies its portfolio and strengthens its presence in the high-potential male beauty segment.