In a massive shift toward influencer-driven marketing, Myntra’s Creator Programme has officially surpassed 1 million registrations, according to CEO Nandita Sinha. Launched to bring creators into the heart of the fashion ecosystem, this initiative is helping Myntra redefine how consumers discover and shop for fashion online.

The program now features a network of fashion and beauty influencers who create content directly tied to Myntra’s product listings. These creators are not just promoting styles they’re shaping trends, driving engagement, and making shopping more interactive and relatable.

This strategy is also proving to be a game-changer for small influencers, giving them a platform to monetize and scale their personal brands. Sinha highlighted that such efforts have helped Myntra connect better with Gen Z and millennial audiences, making the platform more dynamic and content-driven.

As brands lean more into creator-led commerce, Myntra’s early success sets a strong example of how to leverage digital influence at scale.