Social media has become a significant part of people’s lives in India, serving as a platform for entertainment, information, and professional opportunities. The rise of the influencer community on platforms like Instagram and YouTube is particularly notable, with individuals from fields such as fitness, comedy, and beauty gaining massive followings. Recently, Ormax Media released its list of the most popular social media influencers in India, showcasing names that have left a remarkable impact on the digital landscape.

At the top of the list is Ajey Nagar, popularly known as CarryMinati, followed by global sensation MrBeast, aka James Donaldson. Bhuvan Bam, Dhruv Rathee, and motivational speaker Sandeep Maheshwari occupy the next three spots. Other prominent figures include Ranveer Allahbadia, Samay Raina, Ankit Avasthi, Pearle Maaney, and Harsha Sai. This is the second consecutive year CarryMinati, Bhuvan Bam, MrBeast, and Sandeep Maheshwari have retained their positions, reflecting the enduring appeal of their content.

Bhuvan Bam, despite shifting focus to OTT projects, remains a favorite among audiences, while CarryMinati and MrBeast gained additional attention through their collaborative efforts. Ranveer Allahbadia has diversified his content, with his podcast attracting a wide audience due to its eclectic guest lineup.

Ormax’s rankings are based on surveys of over 1,000 individuals aged 15 and above, who identify their favorite influencers across platforms. This methodology highlights the dynamic preferences of the digital audience in India. The list not only underscores the influence of established creators but also reflects the evolving nature of social media, where creativity, relatability, and consistency drive success.