Yulu, a pioneer in India’s micromobility sector, has long positioned itself as a zero-emission alternative for short urban rides using bikes and e-bikes. Facing increasing competition from both ride-sharing and newer scooter-sharing startups, the company is now doubling down on financial sustainability.

Key to its strategy is improving utilisation rates — the share of time bikes are actually in revenue-earning use. By optimising operations like battery swaps, parking logistics, idle asset management, and reducing overheads, Yulu aims to reduce cost per ride. It is also refining its pricing strategy: introducing dynamic fare and subscription models that encourage repeat use, while balancing affordability.

Another vector: expanding partnerships with city governments for better permissions and with real estate / retail locations for dedicated stations. More charging infrastructure helps reduce down-time. Tech plays a role too — better mapping, predictive maintenance, and demand forecasting to position vehicles where they’re needed.

But profitability still looks challenging. Capital expenditure remains high, and margins are thin in micromobility. Market maturity, regulatory clarity, and scale will be crucial. If Yulu can accelerate its speed of operations, drive up utilization, and rein in costs, it may pave a path not just for growth—but for profitable sustainability.