Can't Afford Nike? Gen Z Is Switching to This Cool Desi Brand!
- BySomya Bhaskar
- 16 Apr, 2025
- 0 Comments
- 2

India is a giant in footwear manufacturing, but finding cool, affordable kicks in the mid-price range? Not so easy. That's exactly why Natwar Agrawal and Anuj Nevatia launched Bacca Bucci in 2015, to fill the gap between basic budget shoes and overpriced global brands.
Fast forward to today, Bacca Bucci is one of India's coolest homegrown D2C (direct-to-consumer) brands, going head-to-head with big names like Puma and Woodland.
With over 3,500 styles of sneakers, boots, and more, they're not just about looking good—they focus on quality, comfort, and prices that don't wreck your wallet.
Bonus: they make everything in-house, which means better quality control, faster drops, and eco-friendly packaging.
Their smart online game—through Amazon, Flipkart, and Myntra—plus data-driven drops and celeb endorsements (yep, Rannvijay Singha and Rohit Saraf are fans) have made them a go-to for Gen Z sneakerheads.
Not to mention a collab with Warner Bros. for licensed kicks.
With a whopping 42% revenue jump last year, Bacca Bucci is aiming for the big leagues—INR 95 Cr by 2025 and international expansion.
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