OpenAI has introduced a powerful new feature called conversation branching to ChatGPT’s web interface, now available to all logged-in users. A simple click under the “More actions (⋯)” menu on any message lets you “Branch in new chat,” enabling exploration of different conversational threads—while preserving the original discussion intact.

This update streamlines workflows for ideation, research, and experimentation, allowing users to pursue alternate angles without disrupting their prior progress. No longer must one resort to copying prompts or starting fresh to test variations—it’s now built directly into the UI.

By preserving context and enabling parallel conversation paths, this feature enhances both creativity and usability. Whether you're brainstorming, simulating scenarios, or comparing responses, the new branching tool lets you pivot seamlessly and stay organized. As of now, the feature roll-out is complete—all logged-in users on the web can start branching their chats immediately.