Founded in 2011 by Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle has grown to become one of India's top beauty and wellness platforms. Starting with just ₹50 lakhs in Mumbai, the brand now boasts annual revenues of ₹700+ crore and a user base of over 6.5 million.
Purplle offers skincare, cosmetics, and wellness products through its D2C e-commerce platform and retail stores. Its house brands like Good Vibes, NY Bae, and Purplle have driven growth, along with strategic acquisitions like Faces Canada.
In 2022, Purplle became India's 102nd unicorn, valued at over $1.1 billion. Competing with major players like Nykaa, Mamaearth, and Plum, it differentiates itself through affordability, tech-driven solutions, and a strong focus on tier 2 and 3 markets.
Backed by investors like Goldman Sachs and Paramark Ventures, Purplle continues to expand. Its mission is to make beauty accessible to all while becoming India's No.1 beauty destination.
Despite challenges and fierce competition, Purplle's strong vision and innovative strategies have helped it shine in the ever-evolving beauty industry.
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