Apple’s newly launched iPhone 17 series has officially gone on sale in India, triggering scenes of feverish excitement outside flagship Apple stores. In cities like Mumbai (BKC) and Delhi (Saket), long lines formed as customers queued from early hours - some even overnight - to be among the first to purchase the latest models. A scuffle was reported at Mumbai’s BKC outlet, highlighting just how high the demand and anticipation have been.

To meet buyer demand beyond physical stores, several quick-commerce platforms such as Blinkit and Instamart have announced that they will deliver iPhone 17 units to customers’ doorsteps within ten minutes in select locations. The lineup on sale includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with pricing for the base model starting at around ₹82,900 for the 256GB version. 

With both in-store festivities and rush for ultra-fast delivery, the launch underscores Apple’s strong pull in India, especially during new product rollouts.