Sat Kartar Shopping has launched its IPO, which will run from January 10 to January 14, offering shares at a price range of ₹77-81 each. The company, founded in 2012, specializes in Ayurvedic wellness products, and aims to raise ₹33.80 crore through this offering. The funds will be used for acquisitions, marketing, and technology investments, along with general corporate purposes.

On the first day of the IPO, subscriptions reached 1.43 times, with retail investors particularly active, as the retail portion was subscribed 2.57 times. While the non-institutional investor (NII) section was booked at 71%, the Qualified Institutional Buyer (QIB) portion had yet to receive bids. The company’s shares are expected to list at ₹106, based on the current grey market premium of ₹25.

Sat Kartar Shopping operates in the Ayurvedic wellness sector, offering natural lifestyle and therapeutic products. It markets its products through its website, e-commerce platforms, and media channels such as television commercials and social media ads. The promoters behind the company are Manprit Singh Chadha, Pranav Singh Chadha, Simrati Kaur, and Ajooni Wellness Private Ltd.

For FY24, Sat Kartar reported revenues of ₹127.90 crore, EBITDA of ₹10.24 crore, and PAT of ₹6.30 crore. The IPO, which does not include any offer for sale, will help the company expand its business and increase its presence in both domestic and international markets.

The IPO’s underwriters include Narnolia Financial Services Ltd as the lead manager, while Skyline Financial Services Pvt Ltd serves as the registrar.