In India, tradition is more than culture—it’s central to how hotels stay busy and profitable. According to Ranjit Batra, CEO of Ventive Hospitality, the cultural calendar—festivals like Diwali, Onam, Eid, Ganesh Chaturthi, destination events act as predictable demand drivers. Hotels plan months in advance for weddings, festivals, and get-togethers to align staffing, menus, decor and events with what guests expect culturally.

Food & Beverage (F&B) revenue surges significantly during festival windows; hotels shift their offerings (special thematic decor, devotional or regional dishes) to match local sentiment. Weddings are huge business: the industry treats the wedding ecosystem as more than just venue-rentals, but full service—from decor to lodging, multi-day celebrations, partnerships with vendors.

Beyond domestic demand, affluent travellers abroad carry the Indian festival mindset with them—seeking stays that resonate with their culture even on foreign soil. Hotels with cross-border operations are using this to design culturally tuned programs everywhere. 

Those hospitality players who treat tradition as strategic—not seasonal adjustment—tend to outperform. Planning for culture, embedding it in guest experience, and innovating around traditions helps hotels build sustained occupancy and revenue rather than just short bursts.