Viraj Bahl’s story is proof that clarity of vision, innovation, and resilience can transform a simple idea into a household name. Growing up in a food-entrepreneur family, he understood the value of quality and customer trust early on.

In 2013, Bahl launched Veeba with a simple mission: to give India clean-label, high-quality condiments that matched international standards. Instead of diving directly into retail, he smartly began with B2B partnerships, supplying to giants like Domino’s and Subway. This built trust, revenue, and scale.

What set Veeba apart was its commitment to real ingredients, innovative flavors tailored to Indian palates, and sleek branding. Affordable pricing further positioned it as a premium yet accessible product.

Of course, challenges were plenty, from breaking into a saturated FMCG market to building cold-chain infrastructure. But Bahl’s persistence, financial discipline, and consumer-first approach helped him overcome them.

Today, Veeba stands as a market leader, winning awards and expanding globally. Bahl’s journey isn’t just about sauces, it’s about spotting gaps, innovating fearlessly, and scaling with discipline.