Amazon India has announced that its flagship festive sale will start on 23 September 2025, promising the lowest prices of the year across smartphones, electronics, fashion, beauty, and home goods.

Prime members will get 24-hour early access. Shoppers can expect up to 40% off on smartphones, 65% on TVs and appliances, and up to 80% across fashion, beauty, and home. Over 1 lakh products will see deep discounts and new launches from brands like Samsung, Apple, HP, Asus, Titan, and L’Oréal.

To improve speed and reach, Amazon has added 45 new delivery stations in Tier-II and Tier-III cities and created 1.5 lakh seasonal jobs. It now operates about 2,000 last-mile stations nationwide.

AI-powered tools like Rufus AI shopping assistant, Lens AI, and AI Review Highlights will help customers compare products, view price history, and make quicker decisions.

Customers can also enjoy 10% instant discounts with SBI Cards, no-cost EMIs, and offers on flights, hotels, buses, and gift cards during the sale.