In a heartfelt tribute to the unsung heroes at the Maha Kumbh, Deconstruct, a science-driven skincare brand, is distributing Deconstruct Potli care kits to police officers, boat riders, and volunteers ensuring the safety of millions at the mega event. These kits are packed with sunscreen, juice/ORS, and glucose biscuits, all aimed at protecting and energizing the dedicated workers with the message: “Kumbh ko aap protect karo, aapko hum.”

Malini Adapureddy, Founder of Deconstruct, shared, “While the focus of the Maha Kumbh is often on the devotees, we wanted to shine a light on the incredible work of the police and volunteers behind the scenes. Our initiative underscores the importance of skincare while staying true to our philosophy that skincare is for everyone, everywhere, in every situation.”

The Maha Kumbh, one of the world’s largest religious gatherings, demands immense dedication from frontline workers who face long hours under the scorching sun. Deconstruct’s thoughtful initiative aims to care for those who care for the millions, offering a meaningful gesture of appreciation.

Ambika Singh, VP of Brand Marketing, emphasized, “Our goal is simple – protect those who protect us. With sunscreen for sun protection, juice/ORS for hydration, and glucose biscuits for energy, we hope to ease their challenging tasks and reinforce that skincare is as essential as brushing your teeth.”

Deconstruct’s Potli is more than a kit; it’s a statement of care and gratitude for the tireless workers at the heart of the Maha Kumbh.