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How ‘Kidulting’ is helping adults beat anxiety — And you should try it too!

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'Kidulting' is a rising cultural trend where adults - especially millennials - engage in childhood activities like playing board games, riding swings, collecting toys, or building Legos. The trend became more popular during the COVID-19 pandemic when people turned to nostalgia for comfort and stress relief.

According to psychologists, kidulting is not immature - it's healing. Revisiting childhood joys helps reduce anxiety, release dopamine, and revive a sense of freedom. Spaces like Dopamine Land in London or adult-friendly Happy Meals by McDonald’s are now catering to this inner child.

Studies suggest that nostalgic play helps build emotional resilience, improves mental health, and fosters creativity. It’s also a powerful tool for those healing from childhood trauma, offering a chance to experience the fun they may have missed.

So, whether it’s cartoons, coloring books, or swings - embrace the magic of your inner child. After all, who said playtime is only for kids?

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