Vodka gets nerdy: Salty Nerd shakes up spirit shelves!
- ByPrachi Sharma
- 07 Jul, 2025
- 0 Comments
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In a landscape that treasures heritage spirits, Salty Nerd Vodka by Blisswater Industries breaks the mold with six inventive new flavours. Available now in the UAE, Goa, and Karnataka, and soon in Chhattisgarh and Odisha, these vodkas offer a creative twist on tradition while catering to adventurous palates.
Crafted using a refined distillation process, each flavour combines the crisp, clean profile of vodka with nuanced tastes that range from zesty citrus and herb-infused botanical blends to richer, indulgent notes like spiced chocolate and tropical fruits. The brand aims to attract both spirited mixologists and casual drinkers looking for a modern drinking experience.
Blisswater’s CEO told The Hindu that this launch celebrates bold experimentation, targeting on-trade venues such as bars, clubs, and curated retail shops. The packaging itself features a playful, contemporary aesthetic that reinforces the brand’s “Nerd” persona and elevates the overall experience.
With positive early reception in Goa and Karnataka, Salty Nerd is poised to disrupt regional vodka markets. As it expands to Chhattisgarh and Odisha, all eyes are on whether these unconventional flavours can resonate with India’s emerging urban drink culture.
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