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Startup of the Day: Anahata Organic

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Anahata Organic isn't just another wellness brand, it's a story of strength, healing, and purpose. Founded in 2020 by Gujarat-based cancer survivor Radhika Iyer, Anahata was born from her personal journey of recovery and her deep connection with nature, yoga, and Ayurveda.

 

After surviving cancer, Radhika turned to natural healing. Inspired by the power of Indian herbs and oils she discovered in the Himalayas, she started Anahata with just six team members and ₹5 crore of her savings.

 

Today, the brand offers over 250 organic products including skincare, haircare, food, and spiritual essentials.

 

What makes Anahata special? It's all about chemical-free, eco-friendly products, responsibly sourced from farmers and artisans across India.

 

Over 50% of ingredients come from Gujarat, and the brand actively supports women entrepreneurs and tribal communities.

 

From just 32 Instagram followers to over 123K today, Anahata has built a loyal online community. The brand now earns around ₹22 lakhs monthly and has expanded to international markets.

 

Radhika's vision? A ₹100 crore brand built on wellness, sustainability, and values.

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