Auli Lifestyle, founded by Aishwarya Biswas in 2017, is revolutionizing skincare with a unique blend of Ayurveda and modern science.

Aishwarya, an accomplished entrepreneur with global experience, started Auli as a home business, which has now expanded into a full-fledged brand offering skincare, haircare, and wellness products.

During the pandemic, Auli grew 5X by leveraging digital workshops, educational content, and personalized consultations. The brand's commitment to sustainability, cruelty-free formulations, and locally sourced ingredients has earned it a loyal customer base of over 50,000 users.

Aishwarya’s pitch on Shark Tank India won her Rs 75 lakh funding from Namita Thapar, propelling Auli towards greater visibility and expansion on platforms like Nykaa and Amazon.

With a remarkable 75%+ repeat customer rate and an ambitious goal of 10X growth, Auli is on a mission to redefine skincare.

From a small venture to a thriving business, Auli Lifestyle stands as a testament to perseverance, innovation, and the power of conscious skincare.