Fintech infrastructure firm Juspay is set to make waves in 2025, with plans to become the first unicorn of the year. The company is raising $150 million in its latest funding round, led by Kedaara Capital, with participation from WestBridge and SoftBank.

This round values Juspay at $1 billion, placing it in the coveted soonicorn category, startups on the verge of reaching a $1 billion valuation.

Founded in 2012 by Vimal Kumar and Sheetal Lalwani, Juspay has become a leader in payment orchestration software, a crucial piece of infrastructure for seamless digital transactions. The company made waves when it helped develop BHIM, the UPI app for the National Payments Corporation of India, and continues to power several UPI apps and ecommerce platforms with its innovative payment solutions.

Juspay's growth trajectory has been impressive, with its revenue jumping 49.6% from Rs 213.39 crore in FY23 to Rs 319.32 crore in FY24. The firm also reduced its losses by 10% during this period.

The upcoming funding round is a testament to Juspay's strong financial performance and its potential to dominate the payments space.

As competition intensifies in the fintech sector, Juspay stands poised to transform into the first unicorn of 2025, proving its immense potential for growth.