Flipkart has unveiled its new premium subscription program, Flipkart Black, designed to offer shopping, entertainment, and travel benefits under one plan. The subscription provides a one-year free YouTube Premium membership, giving users ad-free videos and access to YouTube Music.

Alongside this, members will enjoy exclusive ‘Flipkart Black Deals’ on gadgets and premium appliances. Flipkart Black also includes travel perks—like ₹1 cancellation and rescheduling on Cleartrip and Flipkart Travel bookings.

Additional benefits include 5% SuperCoins cashback on all purchases (up to ₹100 per order), early access to big sales, and up to 15% instant bank offers. Subscribers will also receive priority customer support and personalised offers tailored to their lifestyle and shopping habits.

The annual subscription is priced at ₹1,499, but Flipkart is offering an early bird discount of ₹990 till the end of the month. Flipkart Black will officially replace Flipkart VIP, which earlier cost ₹799 but lacked YouTube Premium and many of these exclusive perks.

While Flipkart Plus, the free loyalty program, will remain, Flipkart Black clearly goes beyond shopping by bundling entertainment and travel benefits to attract premium users.