Traditional mithai is no longer limited to simple sweet boxes. Bombay Sweet Shop has turned it into a full-blown Instagram experience. Founded by the team behind The Bombay Canteen and O Pedro, the brand reimagined Indian sweets with bold flavours, vibrant packaging, and premium presentation inspired by global confectionery boutiques.

But good-looking sweets are only part of the story. The brand uses smart collaborations to stay culturally relevant. From Chocolate Modaks with Britannia Bourbon during Ganesh Chaturthi to Raksha Bandhan hampers with Zouk, each partnership feels timely and purposeful.

Their Instagram feed changes with every season. Mango season turns the grid yellow, Holi bursts into colour, and Valentine’s Day becomes all about red and romance. This keeps the brand part of ongoing cultural conversations.

They also host creative events, feature founders and chefs on social media, and share relatable content that feels human.

By mixing storytelling, festivals, community, and design, Bombay Sweet Shop made mithai modern, premium, and completely Insta-worthy.