Shaq Turned Down $40 Million for THIS Powerful Reason!
- BySomya Bhaskar
- 26 Apr, 2025
- 0 Comments
- 2

Shaquille O'Neal is not just a basketball legend but also a businessman who believes in doing the right thing.
In 1998, Shaq walked away from a $40 million Reebok shoe deal after a woman confronted him about the high price of his sneakers. After a game, a mother angrily told Shaq he was charging kids too much.
When he offered her money, she refused and challenged him to make affordable shoes instead.
Shaq realized she was right. That same day, he ended his deal with Reebok and decided to create his own brand.
He partnered with Walmart to sell good-looking, quality sneakers priced between $15 and $29. Many doubted him, but by 2021, Shaq’s affordable shoe line had sold over 400 million pairs.
Instead of holding grudges, Shaq even brought some Reebok designers to work with him. His choice showed that business can be ethical and successful.
Shaq believes that if you focus on helping people, profits will naturally follow. Thanks to one powerful encounter, millions of kids can now proudly wear stylish, affordable shoes.
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