Parle Marie, a name most associate with teatime nostalgia, has taken an unexpectedly bold step into the limelight of IPL 2025-and how! With a jingle that's hard to ignore (or forget), Parle Marie's latest TVC has become the most talked-about ad this season, sparking both amusement and irritation.

Airing repeatedly during IPL matches, the “Aaja mere circle mein aaja” jingle has left cricket fans bewildered, with many wondering how a biscuit ad could be this disruptive. Social media is filled with memes, complaints, and yes, even ironic appreciation for the relentless repetition.

But behind the chaos lies a marketing masterstroke. In a world where biscuits are background snacks, Parle chose noise over nuance. Their quirky ad sequence, featuring confusing conversations like "Marie?" "Icchadhari?" "Parle Marie bol na!", drives home one key idea: if it's not prefixed with “Parle,” it's not the real deal.

Parle isn't just selling a biscuit-they're embedding their brand into cultural conversations. It's bizarre, it's loud, and it's borderline annoying-but it works.

Whether you're reaching for a biscuit or humming the jingle unwillingly, the ad has done its job. In the age of fleeting attention spans, Parle Marie proved that being unforgettable sometimes means being a little unbearable.