Hyperpure by Zomato is revolutionizing the way restaurants procure their ingredients, turning the traditional supply chain on its head. Imagine a bustling restaurant kitchen where chefs can order everything they need, from fresh produce to frozen goods, delivered right to their doorstep the very next day. That's the magic of Hyperpure!

Launched as a B2B platform, Hyperpure caters specifically to the needs of restaurants, cafes, and cloud kitchens. It simplifies the procurement process by offering a one-stop solution for high-quality ingredients, ensuring that culinary professionals can focus on what they do best—creating delicious dishes. With over 30,000 restaurants already using the service across multiple cities in India, Hyperpure is quickly becoming an essential partner in the food industry.

What sets Hyperpure apart is its commitment to freshness and quality. By sourcing directly from farmers and local producers, it cuts out middlemen, ensuring that restaurants receive top-notch ingredients at competitive prices. This model not only supports local agriculture but also helps restaurants maintain lower inventory levels, optimizing kitchen space for increased revenue.

As part of Zomato's broader strategy to dominate the food ecosystem, Hyperpure is expanding its offerings to include ready-to-eat meals and eco-friendly packaging solutions. With plans to integrate further into Zomato's quick commerce arm, Hyperpure is poised for explosive growth.