Gen Z, born between the mid-1990s and early 2010s, is known for being highly active on social media. One interesting trend among them is having multiple accounts on the same platform. There are several reasons behind this behavior.

First, privacy and personal boundaries matter a lot. Gen Z often separates their public and private lives by creating different accounts—one for close friends and family, and another for acquaintances or followers. This helps them share content more selectively and feel safer online.

Second, different accounts serve different purposes. For example, they may have one account for hobbies like art or gaming, and another for professional networking or school projects. This segmentation helps them stay organized and maintain a specific online identity.

Finally, multiple accounts offer creative freedom. Gen Z likes to experiment with their persona, humor, and content style, and having more than one account allows that flexibility without confusing their audience.