"Daag Achhe Hain", Even when they're emotional rollercoasters!
- ByAakriti Garg
- 13 Mar, 2025
- 0 Comments
- 2

Surf Excel is known for its powerful ads that promote love, unity, and kindness. Every year, during Holi and Ramzan, the brand creates heart-touching campaigns that go beyond just selling detergent they tell stories that bring people together.
One of the most talked-about Surf Excel Holi ads was "Rang Laaye Sang" (Colors Bring Us Together). It showed a little Hindu girl protecting her Muslim friend from colors so he could go to his prayers in clean clothes.
The message was clear, festivals should bring us together, not divide us. While many loved the ad's message of unity, some criticized it, sparking debates online.
Another Holi campaign showed a young boy helping his father and uncle, who had fought in the past, reunite through the joy of Holi. These ads reminded everyone that colors should bring happiness, not distance.
Surf Excel's Ramzan ads focus on "neki" (good deeds). In one ad, a child wonders how he can do good in today's world. The ad beautifully shows that even small acts of kindness can make a big difference. The message was simple getting stains while helping someone is never a bad thing.
Surf Excel isn't just about clean clothes. Through its ads, it spreads messages of love, kindness, and unity. Whether it's Holi or Ramzan, these ads remind us of what truly matters, coming together and spreading happiness.
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