A sweeping global appetite for Pop Mart’s Labubu the quirky, fang-toothed “ugly-cute” collectible has sent its stock rising by around 11%, amid investor excitement over its runaway success. Memorable profit surges up nearly 400% in H1 2025 and revenue tripling underlie the buzz.

The brand has captured pop culture’s imagination with celebrity endorsements from the likes of Rihanna, Kim Kardashian, BLACKPINK’s Lisa, and David Beckham. Its blind box marketing and limited-edition drops have created a frenzy of demand, with collectors buying out restocks within minutes and rare dolls auctioning for six-figure sums.

Global expansion has accelerated: Pop Mart now operates 571 stores across 18 countries, with aggressive plans for further U.S. and global store openings before year-end. The stock is primed for Hang Seng Index inclusion, bolstered by analyst target projections between HK$320 and HK$372.

Even as the frenzy mirrors past collectible crazes, sustained success will depend on Pop Mart’s ability to fend off saturation, imitations, and evolving consumer habits. Yet, for now, Labubu stands at the heart of a cultural and financial phenomenon.