Astrology apps have become big business - especially among Millennials and Gen Z. In 2019, astrology app revenue in the U.S. surged nearly 65% to almost $40 million . Globally, the astrology app market was valued at around USD 3 billion in 2024, expected to triple to USD 9 billion by 2030, expanding at a robust 20% CAGR. A broader view of the entire astrology market estimates revenue to climb from $12.8 billion in 2021 to $22.8 billion by 2031 .

Millennials and Gen Z’s embrace of astrology reflects a search for meaning amid uncertainty - 30% of U.S. adults engage with astrology annually, and a striking 40% of women aged 18–49 do so, with engagement significantly higher among LGBTQ+ individuals . Apps like Co-Star and Sanctuary offer highly personalized readings and AI-driven interfaces - and have attracted major venture funding thanks to their emotional resonance.

This is no fad - astrology apps are thriving, fueled by emotional needs, cultural trends, and savvy monetization. Subscription models, in-app purchases, ads, and live consultations ensure their profitability remains on the rise.