V3 Ventures has announced its investment in Antithesis, a beauty and personal care (BPC) brand founded by Aparna Saxena. This marks the first investment from V3 Ventures' Seed Programme in the BPC sector, highlighting their commitment to earlystage Indian founders with bold visions.

Key Highlights of the Deal

- Funding Amount: ₹5 crore (approximately $582,000) raised in a preseed round coled by V3 Ventures and Rukam Capital.

- Purpose of Investment: The funds will be used to develop innovative, multifunctional beauty products, expand market reach, and strengthen distribution channels.

- Founder: Aparna Saxena, former partner at Good Capital, brings a VCbacked operator mindset to simplify beauty routines for Indian women through highperformance products.

Why V3 Ventures Backed Antithesis

- Solving a Consumer Problem: Antithesis simplifies beauty routines with multifunctional products that save time without compromising results.

- Strong Founder Vision: Aparna’s firstprinciples approach and clarity impressed V3 Ventures, making her a standout entrepreneur.

- Massive Market Potential: India’s BPC market is booming, with 30% online penetration. Digitalfirst brands like Antithesis are primed for success.

Market Context

- Growth Forecast: India’s BPC market is projected to grow from $17.7 billion in 2023 to $47 billion by 2033 at a CAGR of 10.2%.

- Industry Shifts: The rise of directtoconsumer (D2C) brands and increasing demand for personalized, organic beauty products are reshaping the industry.

With this investment, V3 Ventures reaffirms its strategy of supporting disruptive consumer brands in highgrowth sectors. Antithesis, with its innovative products and strong leadership, is set to ride this wave of transformation.