Absolut Vodka & Sprite, the refreshing ready-to-drink (RTD) collaboration from The Coca-Cola Company and Pernod Ricard, just turned up the summer vibes with its latest launch- Watermelon flavour! The new 250ml canned cocktail contains 5% ABV and mixes the crisp fizz of Sprite with Absolut Vodka's signature smoothness and a juicy punch of watermelon. Designed to evoke the taste of summer, the flavour brings a fresh twist to the popular RTD range.

it's a stylish, easy-to-enjoy option for picnics, parties, and festivals. Speaking of festivals- Absolut Vodka & Sprite will be the official bar partner at Tomorrowland 2025, making sure the vibe stays high all season. A bold marketing blitz across social media and influencer platforms is set to drive buzz and attract new fans in the booming UK RTD market.

Don't miss out on this vibrant sip of summer!