In a world where metros often steal the spotlight, The Wealth Company is quietly powering a revolution in India’s Tier II and III cities. Founded by Madhu Lunawat, a chartered accountant turned visionary entrepreneur, the Mumbai-based asset management firm is helping small and medium businesses (SMBs) leap into the big league-without the usual baggage of bank loans.

What sets this firm apart? Lunawat realized early that the real untapped potential lies in India’s industrial clusters beyond the metros. Despite contributing nearly half of the nation’s GDP, these regions were starved for capital and strategic guidance. With deep research and field visits, The Wealth Company crafted a model that makes private equity accessible and non-intimidating to regional entrepreneurs.

Working with profitable businesses averaging ₹300+ crore in revenue, the firm steps in to provide not just capital—but leadership development, tech tools, and a path to public listing. Deals are fast-tracked within two months, and the average ticket size ranges from ₹100–150 crore.

The impact? A portfolio of 25 companies, ₹10,000 crore in assets under management, and annual revenue growth of over 50%. Its three funds, including the ongoing ₹2,500 crore Bharat Value Fund III, have attracted Indian business owners as investors—those who truly understand grassroots potential.

By blending empathy with strategy, Lunawat is not just breaking gender barriers in finance—she’s redrawing the map of India’s growth story, one overlooked SMB at a time.