In a country where namkeen is practically a love language, one startup is changing the way India snacks. Meet Let's Try — a homegrown brand that's not just riding the health-conscious wave but making serious noise in the ₹42,000+ crore Indian snack market.

From ₹1 Crore to ₹120 Crore: A Startup on Fire

Launched in 2021 by Nitin Kalra, an FMCG veteran with stints at ITC and PepsiCo, Let’s Try has grown its Annual Recurring Revenue (ARR) from ₹1 crore to ₹120 crore in less than three years. And it’s not slowing down — the brand has its eyes set on ₹1,000 crore by 2028.

Let's Try recently raised $2.5 million in a pre-Series A round led by Singapore-based SWC Global, with backing from Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and Shark Tank India's Aman Gupta.

The funding will fuel expansion into Tier 1, 2, and 3 cities, enhance supply chain operations, and support the launch of new, health-forward snack lines.

What's on the Menu?

Think crunchy namkeens, flavorful wafers, delicious cookies, cakes, and traditional mithai — all made in-house to control quality and taste. The brand’s secret sauce? Blending premium quality with mass affordability, making it a hit among India's price-sensitive but health-aware consumers.

India's snack market is on track to hit ₹95,522 crore by 2032, growing at a 9.08% CAGR. With rising disposable incomes and a demand for guilt-free indulgence, Let’s Try is perfectly poised to dominate.

Let's Try isn't just about great snacks — it's about scaling smart:

1. Deeper Distribution: Aggressively targeting Tier 2 and 3 cities.

2. Product Innovation: Creating health-conscious, flavor-packed snacks.

3. Omnichannel Presence: Leveraging both e-commerce and traditional retail.

With its fast growth, strong funding, and sharp market focus, this startup isn't just trying — it's winning.