Get In Touch

Startup of the Day: Pocket FM

    Share on

Back in 2019, Pocket FM was almost out of money with just one week of cash left. Founder Rohan Nayak and his co-founders had tried pitching to over 30 investors, but no one believed in audio content.

 

Still, they didn't give up. Eventually, they got a $5.6 million lifeline from Lightspeed and Tencent, just in time.

 

Pocket FM didn’t find success right away. It took two years and ten pivots to find what worked. The winning idea? Turning binge-worthy TV-style fiction into daily audio episodes. And it worked, big time.

 

The platform now makes over $150 million a year, with most of that coming from the US. Popular shows like Saving Nora and Insta Millionaire earned millions and hit over a billion plays. Pocket FM's "freemium" model lets users listen to two free episodes daily, then pay a small amount to continue.

 

They’ve also launched Pocket Novel for online reading and are planning to expand to Europe and Latin America.

 

From a last-minute save to leading a global audio revolution, Rohan and his team proved everyone wrong and made audio cool again.

 

Gen Z takeaway? Big ideas + bold moves = game changer.

Share:

Post a comment

Your email address will not be published. Required fields are marked *

Meta’s Bombshell Move: Fact-Checkers Out, “Community Notes” In.

Meta’s Bombshell Move: Fact-Checkers Out, “Community Notes” In.

Meta CEO Mark Zuckerberg announced sweeping changes to content moderation, replacing fact-checkers with X-style community...
Raise Your Glass? Not Yet: Beer Prices May Rise Again

Raise Your Glass? Not Yet: Beer Prices May Rise Again

Karnataka is considering a beer price hike, potentially the third in a year, amidst rising...
Ramesh Damani recalls India's true 'Tryst with Destiny' starting with Manmohan Singh's 1991 budget

Ramesh Damani recalls India's true 'Tryst with Destiny' starting with...

Ramesh Damani praised Dr. Manmohan Singh for India's "true tryst with destiny," crediting his 1991...
Breaking records! Bengaluru launches its largest Cargo hub.

Breaking records! Bengaluru launches its largest Cargo hub.

Bengaluru has opened India's biggest domestic cargo terminal, making deliveries faster and trade easier. With...
Graphic designer becomes auto driver after struggling to find a job, inspiring netizens

Graphic designer becomes auto driver after struggling to find a...

Kamlesh Kamtekar, a graphic designer with 14 years of experience, turned to auto rickshaw driving...
China, HK Stocks Climb on Optimism Ahead of Policy Meetings

China, HK Stocks Climb on Optimism Ahead of Policy Meetings

China and Hong Kong stocks rise after strong manufacturing data. Investors hope for new policies...

Login

Don’t you have an account ?

Register