Instagram uses multiple algorithms to tailor content across its platform - Feed, Stories, Reels, and Explore. Each section is ranked differently based on user behavior. For example, the Feed prioritizes posts from accounts you engage with most, while Stories rely on viewing and interaction history.

Reels and Explore focus on helping users discover new creators, using signals like post popularity, audio trends, and how often a reel is shared via DMs.

To grow on Instagram, focus on authentic engagement. Use carousels, trending audio, and add interactive stickers to stories. Keep reels under 90 seconds with strong visual hooks and no watermarks. Most importantly, post consistently and create original content.

The goal of Instagram's algorithms is to show users content they'll enjoy while helping creators reach the right audience. If your content is relevant, high-quality, and encourages interaction, the algorithm can work in your favor.