Thailand is poised to become the next luxury destination to dominate global travel, and The White Lotus is at the heart of this anticipated tourism surge. Following the success of the first two seasons, which spotlighted Hawaii and Sicily, the HBO show is set to shine a glamorous spotlight on Thailand in its Season 3 premiere on February 16. Thai tourism authorities, hoteliers, and travel agents are already preparing for a dramatic rise in visitors eager to experience the splendor seen on screen.

Chompu Marusachot, director of the Thailand Tourism Authority’s New York office, expects a significant influx of travelers. "I believe there was more than a 20% increase in visitors to Hawaii and Sicily after the first two seasons," she says. “I can only hope that the momentum will be the same for Thailand.”

With The White Lotus set to showcase multiple locations across Thailand, including luxury hotels and stunning landscapes, fans are already aligning their travel plans to match the destinations featured on the show. Early leaks have revealed that the season will be filmed across several hotels and locations, with the Four Seasons Koh Samui being one of the key spots. This iconic resort, known for its lavish amenities, offers rooms that can go for more than $1,200 per night-even during the monsoon season.

The upcoming surge of visitors is expected to come from high-spending tourists, ready to indulge in Thailand’s top-tier accommodations and world-class experiences. This influx aligns perfectly with Thailand’s efforts to position itself as a global hub for luxury travel. If you’re dreaming of a glamorous getaway, now’s the time to plan, as The White Lotus brings Thailand’s most exclusive destinations into the spotlight.