Mensa Brands, the e-commerce powerhouse founded in 2021 by former Myntra CEO Ananth Narayanan, is on a serious roll. In FY24, the company raked in Rs 557.6 crore in revenue, up by 11.6% from the previous year. But what's even more impressive? They managed to cut down their net loss to Rs 155.8 crore from Rs 227 crore in FY23. Talk about smart moves!

Mensa is all about acquiring and scaling D2C (direct-to-consumer) brands like Pebble, Karagiri, MyFitness, Ishin Fashions, and Dennis Lingo. These brands bring in most of Mensa's revenue through product sales, and the company is killing it when it comes to growth. Total income shot up 12% to Rs 598.2 crore in FY24, compared to Rs 534.6 crore in FY23.

While employee expenses surged (up to Rs 123.6 crore from Rs 91.5 crore), advertising costs dropped significantly from Rs 29.8 crore to Rs 18.4 crore. Looks like Mensa's marketing strategy is working wonders! Plus, depreciation and amortization costs spiked to Rs 87.4 crore.

Mensa raised over $200 million from big names like Accel Partners, Tiger Global, and Prosus, and even secured debt from Alteria Capital and InnoVen. Oh, and they're also eyeing a new game plan offering their e-commerce tech to other D2C brands! With its unicorn status and strong backing, Mensa is just getting started.