Japanese culture has made a significant impact on the lifestyles of Gen Z and Millennials in India, with influences spanning across fashion, food, and entertainment. The "kawaii" aesthetic, known for its emphasis on cuteness and innocence, has become popular in fashion, especially through pastel-colored clothing, oversized garments, and playful accessories. This cultural shift is also evident in the growing interest in Japanese cuisine, particularly matcha, which is increasingly found in cafes and desserts throughout India.

The rise of anime and manga has further fueled this cultural wave, with young people adopting anime-inspired clothing and accessories. These trends are supported by a flourishing digital space, where social media platforms and online communities serve as hubs for fans to explore Japanese culture and share content.

Cultural festivals like Japan Habba in Bengaluru play a significant role in bringing Japanese traditions to the forefront, offering activities such as cosplay, anime screenings, and tea ceremonies. These events promote deeper engagement with Japanese heritage, while also providing spaces for enthusiasts to connect.

The influence of Japanese culture is not just limited to fashion and food but also extends to language learning, with many young Indians showing interest in learning Japanese through digital platforms and language apps. This trend highlights how Japanese culture has permeated various aspects of youth life in India, blending modern-day influences with traditional elements.