Many skincare products for infants contain chemicals and dyes that can cause allergies and skin irritation. Yet, there are few safe and effective skincare options for kids aged 4-12. Seeing this gap, Pooja Dugar and Alok Nagpal launched Yellow Naturals in 2023.
The idea came from Dugar's experience with her daughter. She noticed that baby shampoo wasn’t working well as her child grew, but finding suitable alternatives was a challenge. After researching with dermatologists and other parents, the founders created a skincare range specifically for kids.
Manufactured in Himachal Pradesh, their products are sulphate-free, paraben-free, and dermatologically tested. The lineup includes shampoo + conditioner, body wash, and toxin-free makeup kits. They also use 50% recycled packaging, aiming for 100% sustainability by 2026.
Launched in November 2023, Yellow Naturals has gained 3,000+ customers and is available online and in retail stores. With plans to expand to the Middle East and Europe, they are also growing in India through platforms like FirstCry, Nykaa, and Blinkit.
Their goal? To provide kids with safe, natural, and fun skincare!
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