Udaan is a leading B2B e-commerce platform revolutionizing the Indian wholesale trade landscape. Launched in 2016 by former Flipkart executives Amod Malviya, Vaibhav Gupta, and Sujeet Kumar, the Bengaluru-based startup aims to simplify business for small and medium enterprises.

Udaan connects manufacturers, wholesalers, traders, and retailers through a technology-driven marketplace that supports smooth transactions and robust logistics.

The platform covers a wide variety of categories, including electronics, toys, FMCG, kitchenware, and fresh produce.

Udaan offers value-added services like working capital loans, secure payments, and easy order management, helping small businesses expand their market reach with transparency and reliability. It also provides logistical support through its arm, udaanExpress.

Udaan's mission is to empower small-scale sellers and buyers across India with affordable access to quality goods and financial tools. By adopting an asset-light model and avoiding direct ownership, Udaan enhances efficiency while maintaining low operational costs.

Now valued at $1.88 billion (as of 2024), Udaan continues to grow in a rapidly expanding e-commerce market projected to hit $299 billion by 2029. Its innovative approach positions it as a game-changer in B2B commerce.