The announcement of the film Operation Sindoor has ignited significant controversy, leading to public backlash and an apology from its director. The film, inspired by India's recent military operation named "Operation Sindoor," aimed to depict the nation's counter-terrorism efforts. However, critics argue that the project is an opportunistic attempt to capitalize on a sensitive and ongoing geopolitical situation.

Social media platforms have been abuzz with criticism, with many users expressing concerns over the film's timing and perceived insensitivity. Hashtags like #OperationSindoorBacklash and #InsensitiveCinema have been trending, reflecting the public's disapproval. Some commentators have accused the filmmakers of exploiting national security issues for commercial gain, while others have called for a boycott of the film.

In response to the mounting criticism, the film's director issued a public apology, stating that the intention was never to hurt sentiments or trivialize national security concerns. The director emphasized that the film aims to honor the bravery of the armed forces and shed light on their sacrifices. Despite the apology, debates continue regarding the ethical implications of dramatizing real-time military operations.

A PIL has been filed in the Supreme Court to bar the trademark registration of “Operation Sindoor”, the name given for India's military operations against the terrorist infrastructure in Pakistan. The petitioner Dev Ashish Dubey has filed the written petition against 4 applicants who made an application being Application TM-1 under Class 41 for the registration of the Trademark under the name and style "Operation Sindoor" with the trademark registry.